Search Engine Optimization in 2017 has drastically changed and if you’re still using strategies from 2015 or 2016, then you simply won’t rank. Higher rankings that stick are the essential goal of any SEO campaign because they lead to more traffic which leads to more customers or subscribers. So, in this article, we will be looking at some of the top SEO strategies that currently work and will continue to work for the remainder of 2017 and 2018.
First of all, on-page SEO has become extremely important and in some cases, even more, important than getting high-quality backlinks. Google is placing more importance on content and the quality of that content in relation to the other websites ranking highly for that specific keyword. So, before you start writing, be sure to check out the length and type of content that is on the first page of Google for your specific keyword. Then, you should aim to create pages that are better than those pages. This may include adding rich media such as videos, infographics or simply more detailed content. Of course, if most of the pages on the first page are approximately 2,000 words, then your page should be a minimum of 2,000 words, however, you should aim for at least 2,500 words.
Next, before even starting a website, choosing your keywords wisely is extremely important. If you choose poor keywords, then you can end up wasting your time trying to rank for keywords that are simply too competitive. Therefore, in order to prevent this, be sure to analyze the domain authority, page authority, site age, backlinks and overall strength of the top 10 SERPs for each keyword. You should aim for keywords that have at least one or two weak websites that have a domain authority under 25 and site age is under 2 or 3 years. This means that you have a greater chance of ranking in the top 10 results yourself.
In addition to on-page SEO, you also need to create high-quality backlinks. These are important because they establish authority and relevance as well as send link juice to your website. Some of the best links to get are from other authority sites that are in the same niche as you are. These can be difficult to get, however, they are more than worth the effort. In these times, quality is much more important that quantity and you need to make sure that your anchor texts are not over-optimized for your keywords.
Some of the best type of links to get include guest posts, PBN links, social links, press release links etc. You should also create lots of pillow links which will help to even out your anchor text distribution. Pillow links include blog comments, profile links and social links whose anchor texts are your URL or some arbitrary text such as “click here.”
In closing, SEO is always evolving and in order to keep ranking, you need to keep on learning. Once you take the above tips into consideration, I am sure that you will get ranked and stay ranked for many years. On a side note, the website theme also can affect your rankings as well. So be sure to choose a theme that is SEO friendly. If you have the budget and want to have a custom on built from scratch, contact Transfuture – Brooklyn Web Design, they offer a great service for that.